The Boston Beer Company
InDesign
Photoshop
Illustrator
Photoshop
Illustrator
Graphic design of custom point-of-sale items
Artwork ©The Boston Beer Company. Other works do not necessarily express the views of Boston Beer.
Process
As a Custom Creative Services co-op at Boston Beer, I created hard and digital point-of-sale items for the brands under the BBC umbrella, focusing on Samuel Adams and Marathon Brewing Co. I also created a variety of internal materials for the headquarters and the Samuel Adams tap rooms.
In order to maintain a coherent brand I followed brand guidelines for each brand I worked on. Since staying on brand is so important for a very visible company such as Boston Beer, I expected the rigid guidelines to stifle creativity. I think the diversity and individuality of the designs on this page illustrate that I was definitely proven wrong! I learned that it is totally possible to have fun creating while staying on brand.
Half-way through my co-op I had to work through a re-brand. It was awesome to see the process of re-branding, and some of my most creative work came during this period as I played with the new fonts, colors, and assets.
